Yeah Probably Nothing

An NFT series by world-renowned photographer Jason M Peterson – featuring a physical mural of Kanye West located in Chicago on Lake Street in the West Loop and limited edition NFTs of Jason's esteemed photographs.
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Art Pack
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About Artist

jason m peterson is an american photographer and creative director.

A master of black and white street photography. Jason has been honing his craft for over 30 years.

Drawing inspiration from urban landscape and the human condition within it, Jason manages to capture moments that are sharp in clarity and alluring in contrast. Negative space is used effortlessly and the faceless subjects flow perfectly in each image.

Influenced by iconic photographers of the past, Jason creates smooth and powerful compositions that breed a dark and mysterious graphic fantasy.

As a creative director for more than 25 years, Jason has been igniting cultural conversations across all media. Jason is responsible for creating and overseeing landmark campaigns for Yeezy, NBA, Coke, Dos Equis, Heineken, Ford, McDonald’s, StateFarm, Boost Mobile and many more. Jason has most recently launched The Times (wearethetimes.com) a culture first advertising agency located in Chicago.

Beyond mainstream advertising brand building, Jason has been tapped by some of the world’s leading brands (e.g. Adidas, Perrier, Dom Perignon, NHL, Chicago Bulls, Bloomingdales and Volvo), as well as, musicians (e.g. ASAP Rocky, Kanye West, Lupe Fiasco, G Eazy, Chance the Rapper and Diplo) to collaborate on social campaigns based on his signature black and white photos and 1M+ Instagram followers (@jasonmpeterson).